Comparing Schools Essay Example for Free

Comparing Schools Essay This report provides advice on the collection and reporting of information about the performances of Australian schools. The focus is on the collection of nationally comparable data. Two purposes are envisaged: use by education authorities and governments to monitor school performances and, in particular, to identify schools that are performing unusually well or unusually poorly given their circumstances; and use by parents/caregivers and the public to make informed judgements about, and meaningful comparisons of, schools and their offerings. Our advice is based on a review of recent Australian and international research and experience in reporting on the performances of schools. This is an area of educational practice in which there have been many recent developments, much debate and a growing body of relevant research. Our work is framed by recent agreements of the Council of Australian Governments (COAG), in particular, at its meeting on 29 November 2008: C OAG agreed that the new Australian Curriculum, Assessment and Reporting Authority will be supplied with the information necessary to enable it to publish relevant, nationally-comparable information on all schools to support accountability, school evaluation, collaborative policy development and resource allocation. The Authority will provide the public with information on each school in Australia that includes data on each school’s performance, including national testing results and school attainment rates, the indicators relevant to the needs of the student population and the school’s capacity including the numbers and qualifications of its teaching staff and its resources. The publication of this information will allow comparison of like schools (that is, schools with similar student populations across the nation) and comparison of a school with other schools in their local community. (COAG Meeting Outcomes) Our work also has been framed by the recently endorsed MCEETYA Principles for Reporting Information on Schooling (see Section 1. 4). Before summarising our specific recommendations, there are some general conclusions that we have reached from our review of international research and experience. The specific recommendations that follow are best understood in the context of these general conclusions: †¢ Vigilance is required to ensure that nationally comparable data on individual schools does not have the unintended consequence of focusing attention on some aspects of the purposes of schooling at the expense of other outcomes that are as important but not as easily measurable. Parents/caregivers and the public are interested in a broad range of information about schools, and nationally comparable data should be reported in the context of this broader information. †¢ Although it has become popular in education systems in some other parts of the world to use statistical models to develop ‘measures’ of school performance and to report these measures publicly in league tables, we believe that there are very v Reporting and Comparing School Performances  sound technical and educational reasons why school measures of this kind should not be used for public reporting and school comparisons. †¢ Related to this point, we are not convinced of the value of reporting ‘adjusted’ measures of student outcomes publicly. Measures of student outcomes should be reported without adjustment. †¢ To enable the comparison of unadjusted student outcomes across schools, we believe that a ‘like-schools’ methodology should be used. This methodology would allow parents/caregivers, the public, and education systems to compare outcomes for schools in similar circumstances. †¢ While point-in-time measures of student outcomes often are useful, it is difficult to establish the contributions that teachers and schools make to point-in-time outcomes. In general, measures of student gain/growth across the years of school provide a more useful basis for making judgements about the value that schools are adding. †¢ Measures of gain/growth are most appropriately based on measurement scales that can be used to monitor student progress across the years of school. The NAPLAN measurement scales are an example and provide educational data superior to that available in most other countries. Consideration should be given to developing national measurement scales for early literacy learning and in some subjects of the national curriculum. †¢ Initially reporting should build on the understandings that parents and the public have already developed. For example a school’s NAPLAN results should be reported in forms that are consistent with current NAPLAN reports for students. Although much work needs to be done in defining the most appropriate measures, the principle should be to build on the representations of data that are already familiar to people. Recommendations Our report makes the following specific recommendations: student outcome measures †¢ Nationally comparable data should be collected on the literacy and numeracy skills of students in each school, using NAPLAN (Years 3, 5, 7 and 9). †¢ Nationally comparable data should be collected on the tertiary entrance results of students in each senior secondary school. These data could be reported as the percentage of students achieving tertiary entrance ranks of 60 or above, 70 or above, 80 or above, and 90 or above (calculated as a percentage of the students achieving tertiary entrance ranks). †¢ Nationally comparable data should be collected on the percentage of students in each senior secondary school completing Year 12 or equivalent; the percentage of students applying to all forms of post-school education; and the percentage of students completing VET studies. vi Reporting and Comparing School Performances †¢ Nationally comparable data should be collected on the achievements of students in core national curriculum subjects (English, mathematics, science and history), beginning in 2010. National assessments could be developed initially at Year 10. †¢ Nationally comparable data should be collected on the early literacy learning of children in each primary school. These assessments will need to be developed and should be administered upon entry to school and used as a baseline for monitoring progress across the first few years of school. physical and human resources †¢ Nationally comparable data should be collected about sources and amounts of funding received by each school, including all income to the school from State and Commonwealth governments, as well as details of fees payable by parents, including those that are mandatory and any voluntary levies that parents are expected to pay. †¢ Nationally comparable data should be collected on the numbers and qualifications of teaching staff in each school. Basic data would include academic qualifications, details of pre-service teacher education, and details of any advanced certification (eg, Advanced Skills Teacher; Level 3 Teacher). student intake characteristics †¢ Nationally comparable data should be collected on the socio-economic backgrounds of students in each school. Data should be based on information collected at the individual student level, using at least parental occupation and, possibly, parental education levels, under the agreed MCEETYA definitions. †¢ Nationally comparable data should be collected on the percentage of students in each school of Aboriginal and/or Torres Strait Islander background under the agreed MCEETYA definition. †¢ Nationally comparable data should be collected on the percentage of students in each school identified as having a language background other than English (LBOTE) under the agreed MCEETYA definition. †¢ Nationally comparable data should be collected on the geo-location of each school using a 3-category scale: metropolitan, provincial, and remote. †¢ Nationally comparable data should be collected on the percentage of students in each school with special educational needs. A nationally agreed definition of this category will need to be developed. like-school comparisons †¢ In reporting student outcome data for a school, data for like-schools should be provided as a point of comparison. Like-schools will be schools in similar circumstances and facing similar challenges. †¢ In determining ‘like-schools’, account should be taken of the percentage of students with Indigenous backgrounds, the socio-economic backgrounds of the students in the school, and the percentage of students from language backgrounds other than English. vii Reporting and Comparing School Performances †¢ For each school separately, like-schools should be identified as the schools most similar to that school on the above characteristics (rather than pre-defining a limited number of like-school categories). †¢ Work should commence as soon as possible on the development of an appropriate like-schools methodology. public reporting †¢ For the purpose of providing public information about schools, a common national website should be used to provide parents/caregivers and the public with access to rich information about individual schools. †¢ The national website should provide information about each school’s programs, philosophies, values and purposes, provided by the school itself, as well as nationally comparable data, provided centrally. †¢ Nationally comparable student outcome data should, wherever possible, provide information about current levels of attainment (ie, status), gain/growth across the years of school, and improvement in a school over time. †¢ The complete database for each state/territory should be made available to the relevant state/territory departments of education and other employing authorities, enabling them to interrogate data for their schools and to make judgments about school performances using aggregated data and national summary statistics. We believe that almost all nationally comparable data collected centrally could be reported publicly. The exceptions would arise when the public reporting of data may have negative and unintended consequences for schools. For example, we can envisage negative consequences arising from the reporting of the socio-economic backgrounds of students in a school, or of the financial circumstances of struggling, small schools (both government and non-government). We also believe that data reported publicly should be factual data about a school, and not the results of secondary analyses and interpretations that are open to debate (eg, value-added measures). viii Reporting and Comparing School Performances 1. INTRODUCTION In education, good decision making is facilitated by access to relevant, reliable and timely information. Dependable information is required at all levels of educational decision making to identify areas of deficiency and special need, to monitor progress towards goals, to evaluate the effectiveness of special interventions and initiatives, and to make decisions in the best interests of individual learners. The focus of this  paper is on the provision and use of information about individual schools. The starting point is the observation that relevant and reliable information about schools is required by a range of decision makers – including parents and caregivers, school principals and school leadership teams, system managers and governments, and the general public – all of whom require dependable information that they can use to maximise opportunities and outcomes for students. 1. 1 Audiences and Purposes  Parents and caregivers require valid and reliable information to evaluate the quality of the education their children are receiving, to make informed decisions in the best interests of individual students, and to become active partners in their children’s learning. They require dependable information about the progress individuals have made (the knowledge, skills and understandings developed through instruction), about teachers’ plans for future learning, and about what they can do to assist. There is also considerable evidence that parents and caregivers want information about how their children are performing in comparison with other children of the same age. And, if they are to make judgements about the quality of the education their children are receiving, they require information that enables meaningful comparisons across schools. School leaders require reliable information on student and school performances for effective school management. Research into factors underpinning school  effectiveness highlights the importance of the school leader’s role in establishing an environment in which student learning is accorded a central focus, and goals for improved performance are developed collaboratively by staff with a commitment to achieving them. School managers require dependable pictures of how well students in a school are performing, both with respect to school goals for improvement and with respect to past achievements and achievements in other, comparable schools. Governments and system managers require dependable information on the performance and progress of individual schools if they are to exercise their responsibilities for the delivery of quality education to all students. Effective management depends on an ability to monitor system-wide and school performances over time, to gauge the effectiveness of special programs and targeted resource allocations, to monitor the impact of policies, and to evaluate the success of initiatives aimed at traditionally disadvantaged and underachieving sections of the student population. Accurate, reliable information allows system managers to measure progress against past performances, to identify schools and issues requiring special attention, to target resources appropriately, and to set goals for future improvement. 1 Reporting and Comparing School Performances 1. 2 Forms of Information Because there are multiple audiences and purposes for information about schools, the forms of information required for effective decision making are different for different stakeholders. Parents and caregivers require a wide range of information, including information relating to their immediate needs (eg, Is the school easily accessible by public transport? Does it have an after-school program? What fees and/or levies does it charge? ); the ethos of the school (eg, What evidence is there of bullying/harassment? What are the espoused values of the school? Do students wear uniforms? What level of discipline is imposed? Who is the principal? ); their child’s likely educational experience (eg, Who will be my child’s teacher next year? Will they be in a composite class? How large will the class be? Does the school have a literacy intervention program? What extra-curricular activities are provided? ); and the school’s educational results (eg, Does the school achieve outstanding Year 12 results? ). School leaders require other forms of information, including information relating to staffing and resources (eg, What resources are available for music next year? How many beginning children have special learning needs? ); the effectiveness of initiatives (eg, Is there any evidence that the extra class time allocated to literacy this year made a difference?); and academic results (eg, How many Year 5 students did not meet the minimum performance standard in Reading? Have our results improved since last year? Are we still below the state average? How did last year’s Year 12 results compare with those of the neighbouring school? ). System managers and governments require still other forms of information, including information to monitor system-wide trends over time, to evaluate the effectiveness of attempts to raise standards and close gaps, and to identify schools that are performing unusually well or unusually poorly given their circumstances. In general, the schoollevel information required by system managers and governments is less fine-grained than the information required by parents, teachers and school leaders. Figure 1 displays schematically various forms of information that could be made available about a school, either publicly or to specific audiences (eg, system managers). The forms of evidence represented in Figure 1 are: A: student outcome measures that a school could choose to report Most schools report a wide range of information about the achievements of their students to their school communities. This information is reported in school newsletters, local and community newspapers, school websites, and at school events. The information includes details of Year 12 results, analyses of postschool destinations, results in national mathematics and science competitions, language certificates, awards, prizes, extra-curricular achievements, community recognition, and so on. Most schools take every opportunity to celebrate the achievements of their students and to announce these achievements publicly. 2 Reporting and Comparing School Performances Figure 1. Forms of information that could be made available about a school B:a sub-set of student outcome measures on which it is agreed to collect nationally comparable data Within the set of student outcome information that might be reported for a school, there could be a sub-set of outcomes on which it was agreed to collect nationally comparable data. A reason for identifying such a sub-set would be to ensure some common measures to facilitate school comparisons – within a local geographical area, across an entire education system, nationally, or within a group of ‘like’ schools. Inevitably, nationally comparable data would be collected for only some of the outcomes that schools, parents and communities value. Performances on common literacy and numeracy tests in Years 3, 5, 7 and 9 are an example of nationally comparable data currently in this category. C. physical and human resources measures that a school could choose to report Schools provide information in various forms and to various audiences about their physical and human resources. Information of this kind includes details of staff qualifications and teaching experience, staff turnover rates, school global budgets, computers and other technology, newly constructed facilities, bequests, results of fundraising drives, and so on. Some of this information may be reported to the school community; some may be kept confidential to the school, education system or government departments. D: a sub-set of physical and human resources measures on which it is agreed to collect nationally comparable data Within the set of physical and human resources measures reported for a school, there could be a sub-set of measures on which it was agreed to collect nationally comparable data. For example, there have been recent calls for greater consistency and transparency in the reporting of school funding arrangements (Dowling, 2007; 2008) and for more consistent national approaches to assessing and recognising teacher quality (Dinham, et al, 2008). 3 Reporting and Comparing School Performances E. student intake measures that a school could choose to report Most schools have considerable information about their students. For example, they may have information about students’ language backgrounds, Indigenous status, socio-economic backgrounds, learning difficulties and disabilities. This information usually is reported only within education systems or to governments and is not reported publicly, although schools sometimes provide information to their communities about the range of languages spoken by students in the school, the countries from which they come, the percentage of Indigenous students in the school and the school’s special Indigenous programs, or the number of severely disabled students and the facilities and support provided for these students. F: a sub-set of student intake measures on which it is agreed to collect nationally comparable data. Within the set of student intake characteristics reported for a school, there could be a sub-set of measures on which it was agreed to collect nationally comparable data. Some progress has been made toward nationally consistent definitions and nationally consistent data collections on student background characteristics. G. all other information that a school could choose to make available Beyond information about student outcomes, student backgrounds and their physical and human resources, schools provide a range of other information to the communities they serve. 1. 3 Nationally Comparable Data Acknowledging the many purposes and audiences for information about schools, and the various forms that this information can take, the specific focus of this paper is on the collection and reporting of nationally comparable data for the purposes of evaluating and comparing school performances. In other words, the focus is on categories B, D and F in Figure 1. We envisage three broad uses of such data: †¢ use by parents and caregivers in judging the quality of educational provision and in making informed decisions in the best interests of individual students; †¢ use by school leaders in monitoring a school’s improvement and benchmarking the school’s performance against other, comparable schools; and †¢ use by education systems and governments in identifying schools that are performing unusually well or unusually poorly given their circumstances. As noted above, these three stakeholder groups are likely to have different needs. The ways in which nationally comparable data are analysed, combined and reported may be different for different purposes. We see the process of reaching agreement on the core data that should be available about a school as a national collaborative process, and see little value in arriving at different conclusions about these data for different parts of the country. 4 Reporting and Comparing School Performances 1. 4 Principles for Reporting The Principles for Reporting Information on Schooling (see pages 6-7) adopted by the Ministerial Council for Education, Employment, Training and Youth Affairs (MCCETYA) provide an important point of reference for any proposed collection and use of nationally comparable data on schools. These principles recognise the multiple audiences and purposes for information about schools, the need to collect broad evidence about student and school performances, and the desirability of monitoring intended and unintended consequences of reporting information on schools. Australian governments have undertaken to ensure that data provided for the purposes of comparing schools are reliable and fair and take into account the contexts in which schools work. Governments also have undertaken not to develop simplistic league tables of school performances. 1. 5 Structure of Paper This paper first considers the kinds of nationally comparable data that might be collected about schools for the purposes outlined above. We draw on national and international research and experience, attempt to anticipate the likely requirements of different audiences, and take into account what measures currently exist and what additional measures might be desirable in the future. Each of the three data categories in Figure 1 is considered in turn: †¢ †¢ †¢ student outcome measures physical and human resources measures student intake measures (sections 2-3) (section 4) (section 5) We then consider alternative ways of evaluating and comparing school performances. Two broad methodologies are discussed: †¢ †¢ the direct comparison of student outcomes the construction of measures of school performance (section 6) (section 7) Finally, we consider issues in reporting publicly on the performances of schools: †¢ †¢ audiences and purposes for reporting options for public reporting on schools (section 8) (section 9) 5 Reporting and Comparing School Performances MCEETYA PRINCIPLES FOR REPORTING INFORMATION ON SCHOOLING There is a vast amount of information on Australian schooling and individual schools. This includes information about the educational approach of schools, their enrolment profile, staffing, facilities and programs, and the education environment they offer, as well as information on the performance of students, schools and systems. Different groups, including schools and their students, parents and families, the community and governments, have different information needs. The following principles provide guidance on requirements for information on schooling, including the types of information that should be made readily available to each of the groups noted above. These principles will be supported by an agreed set of national protocols on the access to and use of information on schooling. Good quality information on schooling is important: FOR SCHOOLS AND THEIR STUDENTS. Principle 1: Schools need reliable, rich data on the performance of their students because they have the primary accountability for improving student outcomes. Good quality data supports each school to improve outcomes for all of their students. It supports effective diagnosis of student progress and the design of quality learning programs. It also informs schools’ approaches to provision of programs, school policies, pursuit and allocation of resources, relationships with parents and partnerships with community and business. Schools should have access to: †¢ Comprehensive data on the performance of their own students that uses a broad set of indicators †¢ Data that enables each school to compare its own performance against all schools and with schools of similar characteristics †¢ Data demonstrating improvements of the school over time †¢ Data enabling the school to benchmark its own performance against that of the bestperforming schools in their jurisdiction and nationally FOR PARENTS AND FAMILIES. Principle 2: Information about schooling, including data on the performance of individuals, schools and systems, helps parents and families to make informed choices and to engage with their children’s education and the school community. Parents and families should have access to: †¢ Information about the philosophy and educational approach of schools, and their staffing, facilities, programs and extra-curricular activities that enables parents and families to compare the education environment offered by schools †¢ Information about a school’s enrolment profile, taking care not to use data on student 1  characteristics in a way that may stigmatise schools or undermine social inclusion. †¢ Data on student outcomes that enables them to monitor the individual performance of their child, including what their child knows and is able to do and how this relates to what is expected for their age group, and how they can contribute to their child’s progress †¢ Information that allows them to assess a school’s performance overall and in improving student outcomes, including in relation to other schools with similar characteristics in their jurisdiction and nationally. 1 Any use or publication of information relating to a school’s enrolment profile should ensure that the privacy of individual students is protected. For example, where the small size of a school population or of a specific student cohort may enable identification of individual students, publication of this information should be avoided. 6 Reporting and Comparing School Performances FOR THE COMMUNITY. Principle 3: The community should have access to information that enables an understanding of the decisions taken by governments and the status and performance of schooling in Australia, to ensure schools are accountable for the results they achieve with the public funding they receive, and governments are accountable for the decisions they take. Students are an important part of our society and take up a variety of roles within it after leaving school. The community is therefore a direct and indirect consumer of the product of our schools, as well as providing the means of public funding. Information about schools in the public domain fulfils the requirement that schools be accountable for the results they achieve with the public funding they receive, including relative to other ‘like’ schools; it should also give the community a broad picture of school performance and a sense of confidence in our school systems. The community should have access to: †¢ Information about the philosophy and educational approach of schools, and their staffing, facilities, programs and extra-curricular activities that enables the community to compare the education environment offered by schools. †¢ Information about individual schools’ enrolment profile, taking care not to use data on student characteristics in a way that may stigmatise schools or undermine social inclusion †¢ National reporting on the performance of all schools with data that allows them to view a school’s performance overall and in improving student outcomes, including in relation to other schools with similar characteristics RESPONSIBLE PROVISION OF SCHOOLING INFORMATION Australian Governments will ensure that school-based information is published responsibly so that: †¢ any public comparisons of schools will be fair, contain accurate and verified data, contextual information and a range of indicators to provide a more reliable and complete view of performance (for example, information on income, student body characteristics, the spread of student outcomes and information on the value added by schools) †¢ governments will not devise simplistic league tables or rankings and will put in place strategies to manage the risk that third parties may seek to produce such tables or rankings, and will ensure that privacy will be protected. †¢ reports providing information on schooling for parents and families and the community will be developed based on research on what these groups want to know and the most effective ways the information can be presented and communicated. FOR GOVERNMENTS Principle 4: Governments need sound information on school performance to support ongoing improvement for students, schools and systems. Government also need to monitor and evaluate the impacts (intended and unintended) of the use and release of this information to improve its application over time. Good quality information on schooling enables governments to: †¢ analyse how well schools are performing †¢ identify schools with particular needs †¢ determine where resources are most needed to lift attainment †¢ identify best practice and innovation in high-performing schools that can be mainstreamed and used to support improvements in schools with poorer performance †¢ conduct national and international comparisons of approaches and performance †¢ develop a substantive evidence base on what works. This will enable future improvements in school performance that support the achievement of the agreed education outcomes of both the Ministerial Council for Education, Employment, Training and Youth Affairs and the Council of Australian Governments. 7 Reporting and Comparing School Performances 2. STUDENT OUTCOMES Information about the outcomes of a school’s efforts is key information for parents and caregivers if they are to judge the quality of educational provision; for school leaders to monitor a school’s performance and improvement; and for education systems and governments to identify schools in need of additional support. However, schools work to promote many different kinds of outcomes for their students. For some schools, an important objective is to improve school attendance rates. For others, assisting students to make successful transitions into the workforce is a high priority. Some schools are more focused than others on supporting the social, spiritual and emotional development of students. Still others measure their success in terms of entry rates into highly sought-after university courses. Decisions about the outcomes to be reported publicly for schools are important because they influence judgements about how well individual schools are performing. This is particularly true when education systems and governments attempt to construct ‘measures’ of school performance: Perverse incentives can arise when the [school] performance measure has both a large impact upon actors and focuses on an aspect of schooling that does not reflect the true or overall purpose and objectives of schools. Unfortunately, this can be common in school performance measures if the performance measure is too narrowly defined. (OECD, 2008, 26).

Management Accounting :: essays research papers

Management Accounting II FCB Bakery Shop Executive Summary FCB Bakery is a specialty food retailer. FCB uses a system that is similar to RotiBoy Bakery to provide Mexican buns in a fast and time-efficient way. FCB provides its customers the ability to order and buy the bun without waiting in long queue. FCB is offering cheaper offers to the RotiBoy. FCB offers its patrons the finest Mexican buns, specializing in specialty coffees flavors. In addition, FCB will ensure the patrons grab their freshly made buns straight on the spot without delay. Seasonally, TDP will add other flavors such as chocolate, cheese and more flavors. FCB will focus on two markets: The Daily Commuter- someone traveling to/from work, out shopping, delivering goods or services, or just out for a drive. The Captive Consumer- someone who is in a restricted environment that does not allow convenient departure and return while searching for finger food, or where finger food are an integral part of the environment. FCB will penetrate the commuter and captive consumer markets by locating their premises in the most logical and accessible locations. The location are carefully selected in a two-sided traffic and selling the buns in less time than required for a visit to the locally confectionary shop. In addition to providing a quality product and an extensive delicious buns, to ensure customer awareness, as well as good publicity coverage and media support, we will be using word of mouths strategy based upon customer positive feedback. The FCB's financial picture is quite promising. Since FCB is operating a cash business, the initial cost is significantly less than many start-ups these days. The process is labor intensive and FCB recognizes that a higher level of talent is required. The financial investment in its employees will be one of the greatest differentiators between it and FCB's competition. For the purpose of this cash budgeting, the capital expenditures of facilities and equipment are financed. There will be minimum inventory on hand so as to keep the product fresh and to take advantage of price drops, when and if they should occur. The danger in having direct competitors would rise up and establish a foothold on a community before--or in the midst of--the arrival of FCB, causing a potential for a drain on revenues and a dramatic increase in advertising expenditures to maintain market share. Knowing these risks--and planning for them--gives FCB the edge needed to make this scenario work. The projected profits estimates a profit of $166,004 for the first year, $157,309 for second year and earnings of $147,754 on the third year. Management Accounting :: essays research papers Management Accounting II FCB Bakery Shop Executive Summary FCB Bakery is a specialty food retailer. FCB uses a system that is similar to RotiBoy Bakery to provide Mexican buns in a fast and time-efficient way. FCB provides its customers the ability to order and buy the bun without waiting in long queue. FCB is offering cheaper offers to the RotiBoy. FCB offers its patrons the finest Mexican buns, specializing in specialty coffees flavors. In addition, FCB will ensure the patrons grab their freshly made buns straight on the spot without delay. Seasonally, TDP will add other flavors such as chocolate, cheese and more flavors. FCB will focus on two markets: The Daily Commuter- someone traveling to/from work, out shopping, delivering goods or services, or just out for a drive. The Captive Consumer- someone who is in a restricted environment that does not allow convenient departure and return while searching for finger food, or where finger food are an integral part of the environment. FCB will penetrate the commuter and captive consumer markets by locating their premises in the most logical and accessible locations. The location are carefully selected in a two-sided traffic and selling the buns in less time than required for a visit to the locally confectionary shop. In addition to providing a quality product and an extensive delicious buns, to ensure customer awareness, as well as good publicity coverage and media support, we will be using word of mouths strategy based upon customer positive feedback. The FCB's financial picture is quite promising. Since FCB is operating a cash business, the initial cost is significantly less than many start-ups these days. The process is labor intensive and FCB recognizes that a higher level of talent is required. The financial investment in its employees will be one of the greatest differentiators between it and FCB's competition. For the purpose of this cash budgeting, the capital expenditures of facilities and equipment are financed. There will be minimum inventory on hand so as to keep the product fresh and to take advantage of price drops, when and if they should occur. The danger in having direct competitors would rise up and establish a foothold on a community before--or in the midst of--the arrival of FCB, causing a potential for a drain on revenues and a dramatic increase in advertising expenditures to maintain market share. Knowing these risks--and planning for them--gives FCB the edge needed to make this scenario work. The projected profits estimates a profit of $166,004 for the first year, $157,309 for second year and earnings of $147,754 on the third year.

Nursing History Essay

This paper will discuss how Nursing’s History has helped to inform nursing’s future. It will discuss the turn of the twentieth century and the importance of this era on the nursing profession. (Brodie, 2010) The development of nursing education and Florence Nightingale’s contribution to modern day nursing (Hoyt, 2010). Possibilities for the future, which will enable further social standing and the prominence of nursing as a profession. (Fairman, 2012) The study of nursing history helps us to better understand the issues of autonomy, unity, supply and demand, salary, and current practice. Learning from the role models of history, make positive changes in the present and provide options for the future. Provides the ability to make improvements on past practices and creating a sense of best practice. (Brodie, 2010). Florence Nightingale is considered to be the founder of modern day nursing. She was influential in the development of nursing education, practice, and administration. (Hoyt, 2010) Nightingale’s work served to establish nearly all the advancements that would arise in the nursing profession in the coming decades. It was from her work, Notes on Nursing, set the tone for all theories that followed. Prior to 1840, no formal education was provided to people who cared for the ill. These skills and lessons commonly provided in the form of generational learning or trial and error. The care of the sick usually fell to women of a lower social standing or class who were unable to obtain any other work. Nightingale identified the need for formal training of nurses and workers in the public health arena. There has been substantial growth in the innovation of the nursing profession; there have been advanced nursing programs established due to the ‘increasing complexities of modern nursing’. The turn of the twentieth century saw the creation of professional nursing organisations that allowed our profession to be self-regulated, this included formal training and competency standards. (Brodie, 2010). Given that Nursing evolved into the self regulated profession it is, provides the opportunity to have a strong stance in the negotiations and  establishment of appropriate working conditions, working hours arrangements and collective agreements. These negotiations and agreements were made later in the 20th century and now stand as a benchmark for generations of nurses to follow. (D’Antonio, 2010) The history of nursing provides current day nursing teachers, leaders and professional’s insight into opportunities and possibilities in our profession, aiding us to be accountable for our actions and enables us to provide comment and feedback on potential improvements. (Fairman, 2012) It enables a review of procedures and policy and make recommendations for improvement. It confers the opportunity to be integral in policy implementation for the betterment of health care available to the public. ‘Virginia Nursing History’ is a website that was created in 2001; the site is overall a very useful and provides a nice perspective on leadership in nursing in Virginia from around 1900 to the near present. (Gibson, 2009) Gibson highlit the importance of websites such as this to show the progress and steps that have been made in the nursing profession. It highlights the extraordinary work that high performing nurses have accomplished and the prominent members of the nursing community. Gibson mentions that the work done by nurses tends to go unnoticed or unreported and tools such as this, using modern day technology (internet) to show the progression of our profession. Having knowledge of the history of nursing helps us to understand where nursing came from and how nursing evolved as a profession throughout time. It provides us with the opportunity to reflect on how things were and why we do things the way we do. It shows us that we have grown from being regarded as the lowest working class, ones who didn’t require training or education. Transformed to a profession highly regarded for its intensive training and requirements, which are providing us with the capability to grow, expand and continue to firm the foundation for future potential nurses. The generational change and progression have given us prominent stance in the public health arena. Thanks to the evolution of nursing and the timeline of growth we, as nurses, are respected and are in a position to continue to  grow and improve. Given the growth in our profession and interesting point to ponder is, where will nursing as a profession be in decades to come?

What Do Wavy Lines in Skeletal Structures Mean

Mina Massage Business Plan - Free Essay Example

Sample details Pages: 7 Words: 2235 Downloads: 1 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? Mina Massage Business Plan Table of contents Table of content .à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..2 Executive summary à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 Objectives à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦4 Mission à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..5 Keys to success à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦6 Company summary à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦7 Product description à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.8 Price and pricing strategyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.9 Market segmentationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦10 Target market segment strategyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦11 Market needsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦12 Strategy and implementation summaryà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.13 Competitive edgeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..15 Sales strategy à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.16 Advertising and promotionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..17 Management summaryà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..18 Projected profit and lossà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦19 Projected cash flowà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦20 conclusionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦21 referenceà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.22 Executive summary Mina massage is owned by mina, Miss. Mina has been a licensed massage therapist in Korea since May 2005, and will run the business from a home-based location from next year. We will offer massage in a variety of styles- Aromatherapy, relaxing handling, sports, foot, soothing salt scrub massages. This massage business goal that increase of revenue and expand a shop to do that, concentrate on customer service and maintain satisfaction of customer. Objectives Don’t waste time! Our writers will create an original "Mina Massage Business Plan" essay for you Create order Increase the number of new customers by 15 percent within 6 months in business Increase number of day/night time customers stopping by at our company Extension of company location to Auckland by next year Increase annual income Make our shops well known to people in Christchurch Mission Our most important mission will be running a profitable business while keeping high customers satisfaction and increase business area. We will provide a top quality massage service and continuously work our way through to provide a better service. Keys to success Professionalism: maintaining good boundaries between customers and specialist which includes everything from maintaining in secret to keeping out train up-to-date. As owner need to strengthen service education to staffs that is related to maintain sales. Individual attention: to detail in making experience to customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ preference which is used to record to remember information for future sales method that valuable data? Repeat business/Recommendations: Loyal customers will bring more prospect customers for treatments. With good customers service could be recommend the business to friends and families as well as to the neighborhood. Company summary Mina massage shop is created for the purpose of mind and body rest for people. Miss. Mina has been a licensed massage therapist in the Christchurch since May, 2014.She will be running the business from a home-based location since next year. Since first obtaining her license, Miss mina has consistently taken more education classes than required and continued with her degree and studied more and more variety of massage and other therapeutic techniques including general massage, nail care, foot care, part of body care, deep Tissue, sports massage, meridian massage aromatherapy even shop atmosphere. Miss Mina choose in a wide range of massage styles, and listens carefully customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ need and preferences. As the owner has suitable and sufficient skills to start and run this business, I believe that thus opportunity to open a new business is a very important factor. Product Description Mina massage is more special than other shop which mean is possible to get this service tailor-made, body, facials, anti-aging treatments that can be adapted tosuit individual tastes. For example, clients who have sensitive skin can choose massage type and use special formula of massage cream. Mina Massage shop will also offer a full retail line of cosmetic products, aroma oil, fragrant candles, hand care tool and other beauty products. These items retail price will range between maximum of $100 and minimum of around $50 per item. The most popular services offers by Mina Massage are as below: Aromatherapy with either body wrap, scrub, or massage (make price depend on oils of quality)- 1 hour or 2 hours this massage helps customers to recovery body and skin Relaxing handling massage-one and half an hour this massage makes customer to feel better Sports massage -1hour this massage helps the circulation of the blood Foot massage with foot care -1hour for recovery feeling if fatigue and tension Soothing salt scrub-50min this is for exfoliation and soft skin Price and Pricing Strategy Basically, I will set Mina Massage shop rates to per hour, half hour and one and one half hour in accordance with what other in the area are charging. I will offer a lower price if the client is sick and needs more comfort from the massage. Also I will make coupon event that is most important of sell marketing from seeking lower price clients with good service. For example some customers might need a massage three time a week however, if the customer feels that the price is not quite affordable, we can offer a coupon promotion that can purchased to save the customer some money. Such as buy 10 coupons, and get 1free coupon. Another alternative plan is that we can offer free half hour massage coupons. In this case, people can just pay for an additional half an hour in order to get the full hour. Since every customer is expected to make the most out of a discount, or a good value, I will try to offer even more discoun t opportunity to students, pregnant women and seniors etc. we will also offer special packages on Valentineà ¢Ã¢â€š ¬Ã¢â€ž ¢s, Motherà ¢Ã¢â€š ¬Ã¢â€ž ¢s day etc. I will always try to work with the customer to meet their needs and wants. Mina Massage services offered will include: Aromatherapy with either body wrap, scrub, or massage (make price depend on oils of quality)- 1hour or 2hour $100/$200 Relaxing handling massage-one and half an hour/from $130/$80 Sports massage -1hour/$170 Foot massage with foot care -1hour /$150 Soothing salt scrub-50min/$150 Mina massage also offers 10% discounts to customers such as over 65 years old, under 18 years old Market segmentation Our targets for potential clients are Chinese, Korean and other local people of Christchurch. There are extensive market places in a local area. The customers will be from every age and gender with individual and household incomes greater than $25,000. However the massage normally uses from30-55 ages of female which the mid-high/high income workforce who most have a job and plenty to free time. Also some clients come for relieve stress form work place or family. The Kiwi group are distributed widely over New Zealand who prefer relaxed atmosphere and a pleasant conversation with massage. We will prepare aroma candles, classic music and herbal tea to match our Kiwi customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs. Also we will train our staff to share a common interest with customers to offer them more personalised service The Chinese group is interested to follow Kor ean celebrities called à ¢Ã¢â€š ¬Ã‹Å"Hanrue hot blastà ¢Ã¢â€š ¬Ã¢â€ž ¢. They also desire beautiful skin that can be possible to change their value of life with massages regardless of gender and age. This business tends to bring another profit from the customers that like buying cosmetics, hand care, foot care etc. The Korean group generally desires a psychological stability by massage or treatments. As a response to those needs, our massage therapists will offer a range of quality massage such as herbal remedy and aroma candle for recovery which is specially designed for them. Target market segment strategy Our clients can be classified into three categories; Kiwis, Korean, Chinese, besides the obvious differences in the style of massage or treatments each of these prefer, Mina massage treatment for both men and women. Our aim is to restore the bodyà ¢Ã¢â€š ¬Ã¢â€ž ¢s natural balance and well-being through skilled, therapeutic service. The most important customer to ta rget is professional workers because they have higher incomes than other people that is related to maintain customers Market need According to some client reviews of some massage shops, they have received standard relaxation massage, aroma oil massage, foot massage and hand massage with care. However, most clients desire to feel comfortable during the massage and any other time in the shop. To deal with this, we will provide drinks so customers can enjoy tea after and before the massage. Also we will make a homely atmosphere by providing cozy sofas with natural decoration, books and magazines, fresh flower, displayed to create a natural atmosphere Todays, people life is tired and stressful, so they need to massage service to help them to relax and mental stability for the future. Strategy and implementation summary Product Mina massage is professional skill of relaxing and healing that has been well educated for long time. The massage skill came from expert techniq ues in Korea that is highly appreciated in my country. Specialist completes a 4-year course of study and more learn the theory through practice to master the technique. Also some specialist to learn to practice the finger-pressure treatment which spares no strenuous efforts that is one of the keys to success and another thing is ambiance in the shop that decorations like an informal atmosphere, relaxing music, aroma candles, herbal drink that is important to clientsà ¢Ã¢â€š ¬Ã¢â€ž ¢ health. Pricing The pricing is value of service that client would pay for the service. Mina Shopà ¢Ã¢â€š ¬Ã¢â€ž ¢s main clients are those who earn an annual income of $80,000 or above and therefore the monthly basis after taxes accounts for $5,678. Assuming that 7% each individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s income is to be spent on personal care services and that each customer visits a massager parlor 2 times per week on average, clients will be able to spend approximately $100 per massage session. As discussed in the above section, the pricing details can be referred to as above. Promotion Advertising use newspaper, community websites and rumor. Sales promotion buy 10 coupons, and get 1free coupon, 10% discounts to customers such as over 65 years old, under 18 years old Online marketing Mina Massage website where customers can book massage for cheaper price and massages information. Place Our shop is located in Riccarton which the most potential area because of safety, easily accessible by the car the distance of about 10 minutes from city. In addition the Riccarton mall has a large floating population. To help customers to relax and have a good time, Mina massage offers relaxing music, aroma candle, and herb tea etc. Competitive Edge Our competitors are distributed around our shop such as Thai Massage, Chinese Shop, nail art with foot care shops etc. in Christchurch that have potential market growth factors which act as a powerful stimulation for our shop. We will be providing our own unique service like manicures, facials and massage free of charge within the received massage clients. We hope that our uniqueness will attract more customers and earn their loyalty. Mina Massage is competitive because it has good location, a good website, and managing cash flow. Sales Strategy Mina massage makes rule which Payment due before service. No Credit will be given to customers to prevent trouble after service also when customers pay we offer the discount that based on mutual trust. If be necessary that also we can offer by $10,000 Credit monthly. Mina massage have competitive service and pricing that Cannot compare than other massage shop such as using quality oils and cosmetics, relaxing music, nature sounds or silence as the customer favors. Also we offer differentiated and variety of styles massage if they want be specific areas of the body massage à ¢Ã¢â€š ¬Ã¢â‚¬Å" shoulder, hands, foot, belly etc. use tools hot stone, hot oils, paraffin, face mask pack, beauty machine that more useful clientà ¢Ã¢â€š ¬Ã¢â€ž ¢s experience Advertising and Promotion We will use newspaper advertisement such as Korea Review. Also we will utilize community websites like Net Zealand. Our silver bullet for advertising issues is rumor. Since our main target customers are mostly part of a small local society, rumors and verbal communications between members are crucial for our business to become well known. We will also offer each customer unique service, and undertake events such as free coupons and loyalty card. It will cost us a fair amount to set up our advertisement since free newspapersà ¢Ã¢â€š ¬Ã¢â€ž ¢ budgets depends on advertising. Also, having loyalty card would also indicate that it will cost us to provide our customer a free service (if offered by loyalty system). Management Summary The owner of business and supervisors and managers of different parts will work together to manage the business. T he management teamà ¢Ã¢â€š ¬Ã¢â€ž ¢s education level and work experience is expected to be sufficient enough to provide a professional service to our customers. Payments to our management team would be based on biweekly basis to avoid too much impact to our budget and easy management of employment renewal and revision period. Resumes for Massage Therapy Mina Massage 103a Riccarton Peverel street Cell: 021 0838 9272 [email  protected]/* */ qualification of massage and experience Therapeutic and sports massage certification Over 5years experience in Korea Teach massage skill 3years Projected Profit and Loss This is projected profit and loss example However, the sales revenue depends on every month and session also the fixed expenses will be changeable according to circumstances. Projected Cash Flow This is projected cash flow example. The following cash flow table shows us with a consistent positive cash flow throughout the transit ion. Conclusion Which one is best massage shop à ¢Ã¢â€š ¬Ã¢â‚¬Å" mina massage or other massage? Of course mina massage is wonderful choice thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why the owner reminds staff about customer service and management of customer repeatedly which is competitive factor and has robust operate an organization. List of Reference Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1990-2014. healing touch massage physical therapy massage business plan, https://www.bplans.com/physical_therapy_massage_business_plan/executive_ summary_fc.php Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1996-2014. Day spa business plan https://www.bplans.com/day_spa_business_plan/products_and_services_fc.php WENDY VARKER, Director. 2014 Beauty progress Thai massage spa https://www.beautyprogress.co.nz/Our-Services/Thai-Massage/ Wikimedia Foundation, Inc., 2014. Cash flow https://en.wikipedia.org/wiki/Cash_flow Page | 1

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Medical Tourism On Public Health Health And Social Care Essay Free Essays

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Unlike wellness touristry which is by and large viewed as a pleasure-oriented touristry affecting gratifying and restful activities ( Pollock A ; Williams, 2000 ; Bennett, et al. , 2004 ) , medical touristry is distinguished from wellness touristry by the earnestness of unwellness and the degree of physical intercession required ( Hendersen, 2004 ; Carrera A ; Bridges, 2006 ; Connell, 2006 ) . In this regard, Hendersen ( 2004, p.113 ) defines medical touristry as a pattern that ‘incorporates wellness showing, hospitalization, and surgical operations ‘ . This essay will concentrate the treatment on a figure of medical touristry issues with mention to economic theory including market drivers and determiners of demand for medical touristry, the crowding-out and crowding-in effects of medical touristry on public wellness of hosting states. The essay begins with the market drivers and determiners of demand for medical touristry. This will be followed by treatment of the ability of medical touristry in bettering public wellness – the crowding-in consequence. The essay will so discourse the crowding-out consequence of medical touristry – the fact that national resources are diverted from public heath to more profitable private services for international patients. Market drivers and determiners of demand for medical touristry Although medical touristry is an emerging industry ( Hopkins, et al. , 2010 ; Paffhausen, 2010 ) , the industry itself has grown dramatically over the past decennary ( Bookman A ; Bookman, 2007 ; Paffhausen, 2010 ) . The rapid growing of the planetary medical touristry industry is facilitated by the important addition in demand for cross-border medical interventions which is fuelled by a figure of factors such as high wellness attention costs, expensive insurance premiums, long waiting lists, and high income in developed states ( Horowitz A ; Rosensweig, 2007 ; Bookman A ; Bookman, 2007 ) . Health attention costs are a push and a pull of demand for medical touristry 1There is incompatibility in the value of monetary value snap of demand for wellness attention among different surveies and different medical services. For physician services, Lee and Hadley ( 1981 ) found that monetary value snap of demand is about -2.8 to -5.07, while in the survey of McCarthy ( 1985 ) the value was -3.07 to -3.26. At hospital degree, monetary value snap of demand for wellness attention is smaller, runing from -0.8 for patient yearss to -1.1 for admittances ( Feldman A ; Dowd, 1986 ) . Rosett and Huang ( 1973 ) found that outgo for wellness attention is sensitive to monetary value, with monetary value snap of -0.35 to -1.5. Although different surveies yield different Numberss and different groups of people may hold different degree of sensitiveness to monetary value, these surveies tell us the same narrative: demand for wellness attention is monetary value elastic. Health attention market faces high monetary value snap of demand and patients are sensitive to price1 ( Rosett A ; Huang, 1973 ; Lee A ; Hadley, 1981 ; McCarthy, 1985 ; Feldman A ; Dowd, 1986 ) . In fact, the primary ground why people travel in hunt of wellness attention is monetary value considerations ( Bookman A ; Bookman, 2007 ) . Harmonizing to microeconomic theory, as wellness attention costs rise, the demand for wellness attention would diminish as a consequence ( McPake A ; Normand, 2008 ; Folland, et al. , 2010 ) . As a rational economic person, in the attempt to minimise costs of wellness attention and maximise public-service corporation, the patient has become a medical tourer ( Bookman A ; Bookman, 2007 ) . Like other trade goods, monetary value is one of the most of import determiners of measure demanded for wellness attention ( McPake A ; Normand, 2008 ; Folland, et al. , 2010 ) . Rising wellness attention costs in place scenes and significantly lower monetary values of medical interventions in finish states are playing as a push and a pull severally of demand for medical touristry ( Bookman A ; Bookman, 2007 ) . In the United States ( US ) , for illustration, it is estimated that the national wellness outgo has raised by 43.5 % from $ 1.3 trillion in 2003 to $ 2.8 trillion in 2008, of which 12 % ( $ 278 million ) was from personal payments ( US Center for Medicare and Medicaid Services, 2008 ) . This go oning addition in heath outgo exacts a great toll on wellness attention consumers. A survey by Himmelstein ( 2009 ) reveals that in 2007, over 62.1 % of all bankruptcies in the US were medical, and wellness attention costs have become the fastest turning constituent of Americans ‘ market basket. As a consequence, patients are pushed to go to where their demand can be met with low-cost monetary values to increase public-service corporation. With the lifting wellness attention costs in industrialised states, high quality services at important lower monetary values in developing states have become the inducement for patients seeking interventions abroad. Harmonizing to Deloitte ( 2008 ) , medical services in India, Thailand, Singapore can be every bit low as 10 % of those in the US, while other surveies reveals that the costs in some medical touristry finishs can be 30 % -70 % cheaper than those that medical tourers have to pay in their states ( Mugomba A ; Danell, 2007 cited in Paffhausen, 2010 ) . The cost that includes airfare and holiday bundle of a bosom valve replacing surgery, for illustration, is merely $ 10,000 in India, while it costs $ 200,000 in the US ( Bookman A ; Bookman, 2007 ) . Hospitals in Singapore charge $ 18,000 for a knee replacing with a six twenty-four hours in-patient intervention which would be a patient $ 30,000 in the US ( Herrick, 2007 ) . World-class medical interventions with significantl y cheaper monetary values in developing states have been drawing the possible wellness attention consumers in developed states to prosecute interventions overseas ( Bookman A ; Bookman, 2007 ) . Insurance coverage, waiting clip, and income Econometric patterning on heath attention ingestion behavior suggests that insurance coverage, deductibles, and co-payments are among the variables of the demand map for wellness attention with negative correlativity coefficients ( Folland, et al. , 2010 ) . High wellness insurance premiums means people tend to purchase low-budget programs that merely cover a little basket of heath services or people may take non to purchase insurance ( Bookman A ; Bookman, 2007 ) . It is estimated that over 46 million Americans are uninsured, doing nest eggs on medical processs abroad more attractive ( Starr A ; Fernandopulle, 2005 ; Milstein A ; Smith, 2006 ) . In add-on, high deductibles and co-payment sometimes make the cost of wellness attention out of range of patients even though they have insurance ( Bookman A ; Bookman, 2007 ) . Given demand for wellness attention is infinite and patient ‘s income is finite, it is non surprising to see people going to seek medical interventions out side their states ( Bookman A ; Bookman, 2007 ) . In states where there is a national health care plan such as Canada and the United Kingdom, waiting clip is the figure one barrier to entree to wellness attention ( Statistics Canada, 2005 ; Horowitz, et al. , 2007 ; Turner, 2007 ) . A recent survey finds that Canadians wait an norm of 8.4 hebdomads for General Practitioner ‘s referral to a specializer and delay another 9.5 hebdomads for intervention ( Asia Pacific Post, 2005 cited in Conrady A ; Buck, 2008 ) . When a waiting list for a peculiar process is excessively long, the patients, particularly those who have high clip monetary values, may be willing to short-circuit the free services offered at place and travel abroad to hold a timely intervention and accomplish satisfaction Oklahoman ( Hopkins, 2010 ) . An extra factor that fuels medical touristry demand is income. Harmonizing to microeconomic theory, the more disposable income a individual has, the more it is available for ingestion, including the ingestion of wellness services ( Bookman A ; Bookman, 2007 ; Pindyck A ; Rubinfeld, 2009 ) . Therefore, high income translates into the possibility of purchasing more wellness and preventative medical specialty ( Bookman A ; Bookman, 2007 ) . Medical touristry and public wellness: crowding-in consequence Medial touristry has become one of the most of import national economic activities thanks to the advantages it provides to hosting states ( UNESCAP, 2009 ) . The advantages such as economic addition, improved medical substructure and external encephalon drain decrease enable medical touristry to better and spread out public wellness, which is known as the crowding-in consequence of medical touristry ( Bookman A ; Bookman, 2007 ) . Available information reveals that the planetary medical touristry industry generated about $ 60 billion in grosss in 2008 and the figure is projected to be $ 188 billion by the terminal of 2010 ( Deloitte, 2008 ) . Through cross-subsidization, the ensuing grosss can be reinvested in public wellness which consequences in increased entree, greater coverage, and improved quality of wellness attention for the local population ( Bookman A ; Bookman, 2007 ; Hopkins, 2010 ) . Cross-subsidization can besides take the signifier of sharing infirmary beds, heath professionals, and medical substructure ( Bookman A ; Bookman, 2007 ) . Thailand, Argentina, and Malaysia, for illustration, have been utilizing telemedicine – a portion of technological invention associated with medical touristry – to supply wellness attention to advance parts ( Bookman A ; Bookman, 2007 ) . Hence, the development of medical touristry, through macroeconomic redistribution policy, can heighten public h eath and bring forth positive outwardness. Medical touristry and public wellness: crowding-out consequence Bing considered as a major stimulation of socioeconomic development through advancing medical touristry, private infirmaries have been having considerable subsidies from authorities ( Bookman A ; Bookman, 2007 ; UNESCAP, 2009 ) . Given scarce resource, such support may take away resources from public wellness attention. Promoting medical touristry besides diverts human resource off from public services to private sector where heath attention staff may have higher income and work in an international criterion environment ( Sen, 2008 ) . In Thailand, for illustration, 6,000 places in public wellness services are still remained unfilled as an addition figure of wellness attention forces is attracted by higher wage and better working environment in private sector ( Saniotis, 2008 ) . Private infirmaries in Malaysia employ 54 % of the state ‘s physicians while accounting for merely 20 % of entire infirmary beds ( Gross, 1999 ) . In India, 80 % of wellness outgo is now in the privat e sector, while about half of all Indian adult females still present their babes without medical attenders ( WHO Statistical Information System, 2006 ) . By concentrating national resources for international patients, the hosting state may put on the line denying its ain citizen just entree to care, and make a double market construction for wellness attention in which one section of high quality services is for aliens and the other of lower quality is for local patients ( Bookman A ; Bookman, 2007 ) . The ground underlying this polarisation is the tradeoff between the resources for public wellness and those for medical touristry ( Bookman A ; Bookman, 2007 ) . Health attention for local population is crowded out as most of the resources are enticed off from local patients ( Bookman A ; Bookman, 2007 ) . This double market construction besides creates a state of affairs in which those who need less care normally acquire overtreatment while excepting the neediest 1s or cut downing their use ( Bookman A ; Bookman, 2007 ) . Decision Medical touristry refers to patients going from developed states to less developed or developing states for medical interventions. Medical touristry is market driven in which sky-rocketing wellness attention costs, expensive wellness insurance premiums, long waiting list at place are obliging grounds for patients from western states to seek cross-border interventions. Theoretical and empirical groundss prove that medical touristry crowds in public wellness thanks to the advantages it brings to destination states such as revenue enhancement grosss, decrease in encephalon drain and improved medical substructure. However, medical touristry besides crowds out public heath of finish states by taking resources off from public wellness services. For-profit private infirmaries could sabotage quality of attention at public wellness installations for local population. With higher wage and better working status at private installations, public wellness establishments may endure internal encephalon drain. Therefore, medical touristry has both positive and negative impacts on hosting states ‘ public wellness, and these effects should have equal attending they deserve. How to cite Medical Tourism On Public Health Health And Social Care Essay, Essay examples