Mina Massage Business Plan - Free Essay Example

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Mina Massage Business Plan Table of contents Table of content .à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..2 Executive summary à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 Objectives à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦4 Mission à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..5 Keys to success à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦6 Company summary à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦7 Product description à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.8 Price and pricing strategyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.9 Market segmentationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦10 Target market segment strategyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦11 Market needsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦12 Strategy and implementation summaryà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.13 Competitive edgeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..15 Sales strategy à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.16 Advertising and promotionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..17 Management summaryà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..18 Projected profit and lossà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦19 Projected cash flowà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦20 conclusionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦21 referenceà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.22 Executive summary Mina massage is owned by mina, Miss. Mina has been a licensed massage therapist in Korea since May 2005, and will run the business from a home-based location from next year. We will offer massage in a variety of styles- Aromatherapy, relaxing handling, sports, foot, soothing salt scrub massages. This massage business goal that increase of revenue and expand a shop to do that, concentrate on customer service and maintain satisfaction of customer. Objectives Don’t waste time! Our writers will create an original "Mina Massage Business Plan" essay for you Create order Increase the number of new customers by 15 percent within 6 months in business Increase number of day/night time customers stopping by at our company Extension of company location to Auckland by next year Increase annual income Make our shops well known to people in Christchurch Mission Our most important mission will be running a profitable business while keeping high customers satisfaction and increase business area. We will provide a top quality massage service and continuously work our way through to provide a better service. Keys to success Professionalism: maintaining good boundaries between customers and specialist which includes everything from maintaining in secret to keeping out train up-to-date. As owner need to strengthen service education to staffs that is related to maintain sales. Individual attention: to detail in making experience to customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ preference which is used to record to remember information for future sales method that valuable data? Repeat business/Recommendations: Loyal customers will bring more prospect customers for treatments. With good customers service could be recommend the business to friends and families as well as to the neighborhood. Company summary Mina massage shop is created for the purpose of mind and body rest for people. Miss. Mina has been a licensed massage therapist in the Christchurch since May, 2014.She will be running the business from a home-based location since next year. Since first obtaining her license, Miss mina has consistently taken more education classes than required and continued with her degree and studied more and more variety of massage and other therapeutic techniques including general massage, nail care, foot care, part of body care, deep Tissue, sports massage, meridian massage aromatherapy even shop atmosphere. Miss Mina choose in a wide range of massage styles, and listens carefully customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ need and preferences. As the owner has suitable and sufficient skills to start and run this business, I believe that thus opportunity to open a new business is a very important factor. Product Description Mina massage is more special than other shop which mean is possible to get this service tailor-made, body, facials, anti-aging treatments that can be adapted tosuit individual tastes. For example, clients who have sensitive skin can choose massage type and use special formula of massage cream. Mina Massage shop will also offer a full retail line of cosmetic products, aroma oil, fragrant candles, hand care tool and other beauty products. These items retail price will range between maximum of $100 and minimum of around $50 per item. The most popular services offers by Mina Massage are as below: Aromatherapy with either body wrap, scrub, or massage (make price depend on oils of quality)- 1 hour or 2 hours this massage helps customers to recovery body and skin Relaxing handling massage-one and half an hour this massage makes customer to feel better Sports massage -1hour this massage helps the circulation of the blood Foot massage with foot care -1hour for recovery feeling if fatigue and tension Soothing salt scrub-50min this is for exfoliation and soft skin Price and Pricing Strategy Basically, I will set Mina Massage shop rates to per hour, half hour and one and one half hour in accordance with what other in the area are charging. I will offer a lower price if the client is sick and needs more comfort from the massage. Also I will make coupon event that is most important of sell marketing from seeking lower price clients with good service. For example some customers might need a massage three time a week however, if the customer feels that the price is not quite affordable, we can offer a coupon promotion that can purchased to save the customer some money. Such as buy 10 coupons, and get 1free coupon. Another alternative plan is that we can offer free half hour massage coupons. In this case, people can just pay for an additional half an hour in order to get the full hour. Since every customer is expected to make the most out of a discount, or a good value, I will try to offer even more discoun t opportunity to students, pregnant women and seniors etc. we will also offer special packages on Valentineà ¢Ã¢â€š ¬Ã¢â€ž ¢s, Motherà ¢Ã¢â€š ¬Ã¢â€ž ¢s day etc. I will always try to work with the customer to meet their needs and wants. Mina Massage services offered will include: Aromatherapy with either body wrap, scrub, or massage (make price depend on oils of quality)- 1hour or 2hour $100/$200 Relaxing handling massage-one and half an hour/from $130/$80 Sports massage -1hour/$170 Foot massage with foot care -1hour /$150 Soothing salt scrub-50min/$150 Mina massage also offers 10% discounts to customers such as over 65 years old, under 18 years old Market segmentation Our targets for potential clients are Chinese, Korean and other local people of Christchurch. There are extensive market places in a local area. The customers will be from every age and gender with individual and household incomes greater than $25,000. However the massage normally uses from30-55 ages of female which the mid-high/high income workforce who most have a job and plenty to free time. Also some clients come for relieve stress form work place or family. The Kiwi group are distributed widely over New Zealand who prefer relaxed atmosphere and a pleasant conversation with massage. We will prepare aroma candles, classic music and herbal tea to match our Kiwi customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs. Also we will train our staff to share a common interest with customers to offer them more personalised service The Chinese group is interested to follow Kor ean celebrities called à ¢Ã¢â€š ¬Ã‹Å"Hanrue hot blastà ¢Ã¢â€š ¬Ã¢â€ž ¢. They also desire beautiful skin that can be possible to change their value of life with massages regardless of gender and age. This business tends to bring another profit from the customers that like buying cosmetics, hand care, foot care etc. The Korean group generally desires a psychological stability by massage or treatments. As a response to those needs, our massage therapists will offer a range of quality massage such as herbal remedy and aroma candle for recovery which is specially designed for them. Target market segment strategy Our clients can be classified into three categories; Kiwis, Korean, Chinese, besides the obvious differences in the style of massage or treatments each of these prefer, Mina massage treatment for both men and women. Our aim is to restore the bodyà ¢Ã¢â€š ¬Ã¢â€ž ¢s natural balance and well-being through skilled, therapeutic service. The most important customer to ta rget is professional workers because they have higher incomes than other people that is related to maintain customers Market need According to some client reviews of some massage shops, they have received standard relaxation massage, aroma oil massage, foot massage and hand massage with care. However, most clients desire to feel comfortable during the massage and any other time in the shop. To deal with this, we will provide drinks so customers can enjoy tea after and before the massage. Also we will make a homely atmosphere by providing cozy sofas with natural decoration, books and magazines, fresh flower, displayed to create a natural atmosphere Todays, people life is tired and stressful, so they need to massage service to help them to relax and mental stability for the future. Strategy and implementation summary Product Mina massage is professional skill of relaxing and healing that has been well educated for long time. The massage skill came from expert techniq ues in Korea that is highly appreciated in my country. Specialist completes a 4-year course of study and more learn the theory through practice to master the technique. Also some specialist to learn to practice the finger-pressure treatment which spares no strenuous efforts that is one of the keys to success and another thing is ambiance in the shop that decorations like an informal atmosphere, relaxing music, aroma candles, herbal drink that is important to clientsà ¢Ã¢â€š ¬Ã¢â€ž ¢ health. Pricing The pricing is value of service that client would pay for the service. Mina Shopà ¢Ã¢â€š ¬Ã¢â€ž ¢s main clients are those who earn an annual income of $80,000 or above and therefore the monthly basis after taxes accounts for $5,678. Assuming that 7% each individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s income is to be spent on personal care services and that each customer visits a massager parlor 2 times per week on average, clients will be able to spend approximately $100 per massage session. As discussed in the above section, the pricing details can be referred to as above. Promotion Advertising use newspaper, community websites and rumor. Sales promotion buy 10 coupons, and get 1free coupon, 10% discounts to customers such as over 65 years old, under 18 years old Online marketing Mina Massage website where customers can book massage for cheaper price and massages information. Place Our shop is located in Riccarton which the most potential area because of safety, easily accessible by the car the distance of about 10 minutes from city. In addition the Riccarton mall has a large floating population. To help customers to relax and have a good time, Mina massage offers relaxing music, aroma candle, and herb tea etc. Competitive Edge Our competitors are distributed around our shop such as Thai Massage, Chinese Shop, nail art with foot care shops etc. in Christchurch that have potential market growth factors which act as a powerful stimulation for our shop. We will be providing our own unique service like manicures, facials and massage free of charge within the received massage clients. We hope that our uniqueness will attract more customers and earn their loyalty. Mina Massage is competitive because it has good location, a good website, and managing cash flow. Sales Strategy Mina massage makes rule which Payment due before service. No Credit will be given to customers to prevent trouble after service also when customers pay we offer the discount that based on mutual trust. If be necessary that also we can offer by $10,000 Credit monthly. Mina massage have competitive service and pricing that Cannot compare than other massage shop such as using quality oils and cosmetics, relaxing music, nature sounds or silence as the customer favors. Also we offer differentiated and variety of styles massage if they want be specific areas of the body massage à ¢Ã¢â€š ¬Ã¢â‚¬Å" shoulder, hands, foot, belly etc. use tools hot stone, hot oils, paraffin, face mask pack, beauty machine that more useful clientà ¢Ã¢â€š ¬Ã¢â€ž ¢s experience Advertising and Promotion We will use newspaper advertisement such as Korea Review. Also we will utilize community websites like Net Zealand. Our silver bullet for advertising issues is rumor. Since our main target customers are mostly part of a small local society, rumors and verbal communications between members are crucial for our business to become well known. We will also offer each customer unique service, and undertake events such as free coupons and loyalty card. It will cost us a fair amount to set up our advertisement since free newspapersà ¢Ã¢â€š ¬Ã¢â€ž ¢ budgets depends on advertising. Also, having loyalty card would also indicate that it will cost us to provide our customer a free service (if offered by loyalty system). Management Summary The owner of business and supervisors and managers of different parts will work together to manage the business. T he management teamà ¢Ã¢â€š ¬Ã¢â€ž ¢s education level and work experience is expected to be sufficient enough to provide a professional service to our customers. Payments to our management team would be based on biweekly basis to avoid too much impact to our budget and easy management of employment renewal and revision period. Resumes for Massage Therapy Mina Massage 103a Riccarton Peverel street Cell: 021 0838 9272 [email  protected]/* */ qualification of massage and experience Therapeutic and sports massage certification Over 5years experience in Korea Teach massage skill 3years Projected Profit and Loss This is projected profit and loss example However, the sales revenue depends on every month and session also the fixed expenses will be changeable according to circumstances. Projected Cash Flow This is projected cash flow example. The following cash flow table shows us with a consistent positive cash flow throughout the transit ion. Conclusion Which one is best massage shop à ¢Ã¢â€š ¬Ã¢â‚¬Å" mina massage or other massage? Of course mina massage is wonderful choice thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why the owner reminds staff about customer service and management of customer repeatedly which is competitive factor and has robust operate an organization. List of Reference Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1990-2014. healing touch massage physical therapy massage business plan, https://www.bplans.com/physical_therapy_massage_business_plan/executive_ summary_fc.php Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1996-2014. Day spa business plan https://www.bplans.com/day_spa_business_plan/products_and_services_fc.php WENDY VARKER, Director. 2014 Beauty progress Thai massage spa https://www.beautyprogress.co.nz/Our-Services/Thai-Massage/ Wikimedia Foundation, Inc., 2014. Cash flow https://en.wikipedia.org/wiki/Cash_flow Page | 1

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Medical Tourism On Public Health Health And Social Care Essay Free Essays

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Unlike wellness touristry which is by and large viewed as a pleasure-oriented touristry affecting gratifying and restful activities ( Pollock A ; Williams, 2000 ; Bennett, et al. , 2004 ) , medical touristry is distinguished from wellness touristry by the earnestness of unwellness and the degree of physical intercession required ( Hendersen, 2004 ; Carrera A ; Bridges, 2006 ; Connell, 2006 ) . In this regard, Hendersen ( 2004, p.113 ) defines medical touristry as a pattern that ‘incorporates wellness showing, hospitalization, and surgical operations ‘ . This essay will concentrate the treatment on a figure of medical touristry issues with mention to economic theory including market drivers and determiners of demand for medical touristry, the crowding-out and crowding-in effects of medical touristry on public wellness of hosting states. The essay begins with the market drivers and determiners of demand for medical touristry. This will be followed by treatment of the ability of medical touristry in bettering public wellness – the crowding-in consequence. The essay will so discourse the crowding-out consequence of medical touristry – the fact that national resources are diverted from public heath to more profitable private services for international patients. Market drivers and determiners of demand for medical touristry Although medical touristry is an emerging industry ( Hopkins, et al. , 2010 ; Paffhausen, 2010 ) , the industry itself has grown dramatically over the past decennary ( Bookman A ; Bookman, 2007 ; Paffhausen, 2010 ) . The rapid growing of the planetary medical touristry industry is facilitated by the important addition in demand for cross-border medical interventions which is fuelled by a figure of factors such as high wellness attention costs, expensive insurance premiums, long waiting lists, and high income in developed states ( Horowitz A ; Rosensweig, 2007 ; Bookman A ; Bookman, 2007 ) . Health attention costs are a push and a pull of demand for medical touristry 1There is incompatibility in the value of monetary value snap of demand for wellness attention among different surveies and different medical services. For physician services, Lee and Hadley ( 1981 ) found that monetary value snap of demand is about -2.8 to -5.07, while in the survey of McCarthy ( 1985 ) the value was -3.07 to -3.26. At hospital degree, monetary value snap of demand for wellness attention is smaller, runing from -0.8 for patient yearss to -1.1 for admittances ( Feldman A ; Dowd, 1986 ) . Rosett and Huang ( 1973 ) found that outgo for wellness attention is sensitive to monetary value, with monetary value snap of -0.35 to -1.5. Although different surveies yield different Numberss and different groups of people may hold different degree of sensitiveness to monetary value, these surveies tell us the same narrative: demand for wellness attention is monetary value elastic. Health attention market faces high monetary value snap of demand and patients are sensitive to price1 ( Rosett A ; Huang, 1973 ; Lee A ; Hadley, 1981 ; McCarthy, 1985 ; Feldman A ; Dowd, 1986 ) . In fact, the primary ground why people travel in hunt of wellness attention is monetary value considerations ( Bookman A ; Bookman, 2007 ) . Harmonizing to microeconomic theory, as wellness attention costs rise, the demand for wellness attention would diminish as a consequence ( McPake A ; Normand, 2008 ; Folland, et al. , 2010 ) . As a rational economic person, in the attempt to minimise costs of wellness attention and maximise public-service corporation, the patient has become a medical tourer ( Bookman A ; Bookman, 2007 ) . Like other trade goods, monetary value is one of the most of import determiners of measure demanded for wellness attention ( McPake A ; Normand, 2008 ; Folland, et al. , 2010 ) . Rising wellness attention costs in place scenes and significantly lower monetary values of medical interventions in finish states are playing as a push and a pull severally of demand for medical touristry ( Bookman A ; Bookman, 2007 ) . In the United States ( US ) , for illustration, it is estimated that the national wellness outgo has raised by 43.5 % from $ 1.3 trillion in 2003 to $ 2.8 trillion in 2008, of which 12 % ( $ 278 million ) was from personal payments ( US Center for Medicare and Medicaid Services, 2008 ) . This go oning addition in heath outgo exacts a great toll on wellness attention consumers. A survey by Himmelstein ( 2009 ) reveals that in 2007, over 62.1 % of all bankruptcies in the US were medical, and wellness attention costs have become the fastest turning constituent of Americans ‘ market basket. As a consequence, patients are pushed to go to where their demand can be met with low-cost monetary values to increase public-service corporation. With the lifting wellness attention costs in industrialised states, high quality services at important lower monetary values in developing states have become the inducement for patients seeking interventions abroad. Harmonizing to Deloitte ( 2008 ) , medical services in India, Thailand, Singapore can be every bit low as 10 % of those in the US, while other surveies reveals that the costs in some medical touristry finishs can be 30 % -70 % cheaper than those that medical tourers have to pay in their states ( Mugomba A ; Danell, 2007 cited in Paffhausen, 2010 ) . The cost that includes airfare and holiday bundle of a bosom valve replacing surgery, for illustration, is merely $ 10,000 in India, while it costs $ 200,000 in the US ( Bookman A ; Bookman, 2007 ) . Hospitals in Singapore charge $ 18,000 for a knee replacing with a six twenty-four hours in-patient intervention which would be a patient $ 30,000 in the US ( Herrick, 2007 ) . World-class medical interventions with significantl y cheaper monetary values in developing states have been drawing the possible wellness attention consumers in developed states to prosecute interventions overseas ( Bookman A ; Bookman, 2007 ) . Insurance coverage, waiting clip, and income Econometric patterning on heath attention ingestion behavior suggests that insurance coverage, deductibles, and co-payments are among the variables of the demand map for wellness attention with negative correlativity coefficients ( Folland, et al. , 2010 ) . High wellness insurance premiums means people tend to purchase low-budget programs that merely cover a little basket of heath services or people may take non to purchase insurance ( Bookman A ; Bookman, 2007 ) . It is estimated that over 46 million Americans are uninsured, doing nest eggs on medical processs abroad more attractive ( Starr A ; Fernandopulle, 2005 ; Milstein A ; Smith, 2006 ) . In add-on, high deductibles and co-payment sometimes make the cost of wellness attention out of range of patients even though they have insurance ( Bookman A ; Bookman, 2007 ) . Given demand for wellness attention is infinite and patient ‘s income is finite, it is non surprising to see people going to seek medical interventions out side their states ( Bookman A ; Bookman, 2007 ) . In states where there is a national health care plan such as Canada and the United Kingdom, waiting clip is the figure one barrier to entree to wellness attention ( Statistics Canada, 2005 ; Horowitz, et al. , 2007 ; Turner, 2007 ) . A recent survey finds that Canadians wait an norm of 8.4 hebdomads for General Practitioner ‘s referral to a specializer and delay another 9.5 hebdomads for intervention ( Asia Pacific Post, 2005 cited in Conrady A ; Buck, 2008 ) . When a waiting list for a peculiar process is excessively long, the patients, particularly those who have high clip monetary values, may be willing to short-circuit the free services offered at place and travel abroad to hold a timely intervention and accomplish satisfaction Oklahoman ( Hopkins, 2010 ) . An extra factor that fuels medical touristry demand is income. Harmonizing to microeconomic theory, the more disposable income a individual has, the more it is available for ingestion, including the ingestion of wellness services ( Bookman A ; Bookman, 2007 ; Pindyck A ; Rubinfeld, 2009 ) . Therefore, high income translates into the possibility of purchasing more wellness and preventative medical specialty ( Bookman A ; Bookman, 2007 ) . Medical touristry and public wellness: crowding-in consequence Medial touristry has become one of the most of import national economic activities thanks to the advantages it provides to hosting states ( UNESCAP, 2009 ) . The advantages such as economic addition, improved medical substructure and external encephalon drain decrease enable medical touristry to better and spread out public wellness, which is known as the crowding-in consequence of medical touristry ( Bookman A ; Bookman, 2007 ) . Available information reveals that the planetary medical touristry industry generated about $ 60 billion in grosss in 2008 and the figure is projected to be $ 188 billion by the terminal of 2010 ( Deloitte, 2008 ) . Through cross-subsidization, the ensuing grosss can be reinvested in public wellness which consequences in increased entree, greater coverage, and improved quality of wellness attention for the local population ( Bookman A ; Bookman, 2007 ; Hopkins, 2010 ) . Cross-subsidization can besides take the signifier of sharing infirmary beds, heath professionals, and medical substructure ( Bookman A ; Bookman, 2007 ) . Thailand, Argentina, and Malaysia, for illustration, have been utilizing telemedicine – a portion of technological invention associated with medical touristry – to supply wellness attention to advance parts ( Bookman A ; Bookman, 2007 ) . Hence, the development of medical touristry, through macroeconomic redistribution policy, can heighten public h eath and bring forth positive outwardness. Medical touristry and public wellness: crowding-out consequence Bing considered as a major stimulation of socioeconomic development through advancing medical touristry, private infirmaries have been having considerable subsidies from authorities ( Bookman A ; Bookman, 2007 ; UNESCAP, 2009 ) . Given scarce resource, such support may take away resources from public wellness attention. Promoting medical touristry besides diverts human resource off from public services to private sector where heath attention staff may have higher income and work in an international criterion environment ( Sen, 2008 ) . In Thailand, for illustration, 6,000 places in public wellness services are still remained unfilled as an addition figure of wellness attention forces is attracted by higher wage and better working environment in private sector ( Saniotis, 2008 ) . Private infirmaries in Malaysia employ 54 % of the state ‘s physicians while accounting for merely 20 % of entire infirmary beds ( Gross, 1999 ) . In India, 80 % of wellness outgo is now in the privat e sector, while about half of all Indian adult females still present their babes without medical attenders ( WHO Statistical Information System, 2006 ) . By concentrating national resources for international patients, the hosting state may put on the line denying its ain citizen just entree to care, and make a double market construction for wellness attention in which one section of high quality services is for aliens and the other of lower quality is for local patients ( Bookman A ; Bookman, 2007 ) . The ground underlying this polarisation is the tradeoff between the resources for public wellness and those for medical touristry ( Bookman A ; Bookman, 2007 ) . Health attention for local population is crowded out as most of the resources are enticed off from local patients ( Bookman A ; Bookman, 2007 ) . This double market construction besides creates a state of affairs in which those who need less care normally acquire overtreatment while excepting the neediest 1s or cut downing their use ( Bookman A ; Bookman, 2007 ) . Decision Medical touristry refers to patients going from developed states to less developed or developing states for medical interventions. Medical touristry is market driven in which sky-rocketing wellness attention costs, expensive wellness insurance premiums, long waiting list at place are obliging grounds for patients from western states to seek cross-border interventions. Theoretical and empirical groundss prove that medical touristry crowds in public wellness thanks to the advantages it brings to destination states such as revenue enhancement grosss, decrease in encephalon drain and improved medical substructure. However, medical touristry besides crowds out public heath of finish states by taking resources off from public wellness services. For-profit private infirmaries could sabotage quality of attention at public wellness installations for local population. With higher wage and better working status at private installations, public wellness establishments may endure internal encephalon drain. Therefore, medical touristry has both positive and negative impacts on hosting states ‘ public wellness, and these effects should have equal attending they deserve. How to cite Medical Tourism On Public Health Health And Social Care Essay, Essay examples